In today’s New York Times, Paul Krugman writes about the digitization of everything and the related falling prices. He references Esther Dyson‘s 1994 prediction regarding the same phenomenon and provides a neat example in the economics of the Greateful Dead.

He makes the pithy and compelling claim that in this age of cheap to reproduce digital goods “the ancillary market is the market.”

We think this is true and we’re excited about the implications. The massive distribution of cheap/free digital goods will require safe, secure, and affordable warehousing like we have at ElephantDrive. The best online storage service will be the one that provides end users with protection, access, and organization for their digital lives.